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Ross looks at Jarhead 2 and sees an entirely new face to the non-theatrical business. House Party: Tonight’s the Night and DC Comics’ animated output) producing new titles for streaming platforms and Redbox kiosks. Competitive studios keep their own plates spinning, with Fox Home Entertainment ( Marley & Me: The Puppy Years, Tooth Fairy 2, Flicka: Country Pride, Wrong Turn 5 & 6, and Joy Ride 3), Paramount Famous Productions ( Mean Girls 2), and Warner Premiere ( Ace Ventura: Pet Detective Jr. The annual slates are eclectic: In the past four years, Universal has released The Scorpion King 3: Battle for Redemption, Saige Paints the Sky, Death Race 3: Inferno, Honey 2, Blue Crush 2, Curse of Chucky (the franchise’s sixth installment), and The Little Rascals Save the Day (a quasi-continuation of the studio’s 1994 remake). The company releases five to seven titles a year. Universal Home Entertainment, which is releasing Jarhead 2: Field of Fire on Blu-ray, DVD, and VOD platforms, has “non-theatrical” (“direct-to-DVD” being the archaic term) production down to a science. The officially sanctioned Jarhead sequel joins a swarm of thought-dead brands revived through cunning straight-to-DVD strategy. Judging from Universal Studios Home Entertainment’s history, he’s doing something right. It’s not unlike a typical movie studio, though Ross doesn’t have the time to work like the theatrical side. As general manager and executive vice-president of Universal 1440 Entertainment, the production arm of Universal Studios Home Entertainment, Ross hunts for available brands to mine. Less obvious: A potential to serve audiences hungry for stories with budget-sensible vehicles. There are blunt and nuanced answers to the inevitable “Why!?” The obvious: money. Gunfire, missile launcher explosions, and good ol’ fashioned camaraderie ensue. A downed Navy SEAL diverts the mission when he requests assistance from Merrimette in escorting a Malala Yousafzai proxy to safety. From director Don Michael Paul ( Lake Placid: The Final Chapter, Who’s Your Caddy?), the film stars One Life to Live’s Josh Kelly as Corporal Chris Merrimette, leader of a Marine unit tasked with resupplying an outpost located in Taliban territory. Jarhead 2 is a follow-up in name only, closer to men-on-a-mission action movies of the ’50s and ’60s than a continuation of the original character portrait. Gone are Mendes, Gyllenhaal, Deakins’s shadowy photography, and any trace of Swofford’s source material. Nine years later, Jarhead 2: Field of Fire is a thing. It shuffled into movie history without a single Golden Globe, let alone an Oscar. With a budget of nearly $72 million, Jarhead recouped $62 million at home and $34 million overseas. A pulsating trailer featuring Kanye West’s “Jesus Walks” solidified Jarhead as Universal Pictures’ “Oscar bait.” But Mendes’s film couldn’t build momentum. Pedigree sold the anti-action cinema: Academy Award–winning director Sam Mendes wrangled an A-list cast, including Jake Gyllenhaal, Peter Sarsgaard, Chris Cooper, Jamie Foxx, and below-the-line assets like esteemed cinematographer Roger Deakins and legendary Apocalypse Now editor Walter Murch.
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Based on a New York Times best-selling memoir written by Anthony Swofford, the film sidestepped conventional war movie tropes to portray the Gulf War as inactive and infuriating.
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Jarhead arrived in theaters in November 2005 as a singular artistic venture.